In Hunan Ping'an Medical Equipment Technology Co., Ltd., there is such a team, seven women are of one mind, in the huge wave of competition in market development, with the style of not afraid of difficulties and courage to open up, with the style of daring to fight, overcome difficulties and forge ahead to write women's elegant demeanor, this is the marketing department of Hunan Ping'an Medical Equipment Technology Co., Ltd.

Hunan Ping An Medical Equipment Technology Co., Ltd. Marketing Department Collective

In 2016, facing the severe situation of extremely low market demand and extremely fierce sales competition, Ping An Medical Equipment tried to establish a marketing department, which embarked on a road to success and realized the sustainable development of the company. The members of the marketing department know that medical device sales is a very professional profession. They must have sufficient knowledge reserves and strong learning ability. They must fully understand and promote products, and accurately judge the market and develop the market. Therefore, in addition to participating in the company's sales training, they also reported classes at their own expense for accounting training and online teaching. The head of the department, Tan Yuxia, also applied for the adult medicine college class. Most of them obtained the corresponding college diploma. In order to better improve their professional quality, their goal is to get at least a bachelor's degree or even a master's degree! The members of the marketing department know that if a person loves life, he starts with loving work! Because they love life, they cherish this job and firmly believe that as long as they are willing to work hard, there is nothing that cannot be done. Because of their professional characteristics, they are scattered all over the country, forget their gender identity, abandon the company of their families, and gradually get used to the tiredness of the journey. I chose to endure humiliation.

Tan Yuxia, head of the marketing department, is guiding the work.

Tan Yuxia encountered the first difficult thing is to take over the Hubei market. After finding out the whole sales collection situation, she found that a pharmaceutical company in Shiyan City owed a huge amount and had no business dealings. She went to the company alone and found that the former manager had left his post. The purchasing, finance and related leaders passed the buck to each other for various reasons, neither reconciling nor paying. After some twists and turns, she still can't see any hope of getting her money back. If you don't recover the money this time, I don't know if there is hope until the end of the year. Tan Yuxia told herself that she must not give up. The company's chief financial officer saw that he could not be persuaded and was ready to drive away. Tan Yuxia, in the heavy rain, firmly grasped the other party's door handle and did not let him leave. He was dragged by the other party's car for tens of meters and soaked in mud. Perhaps moved by Tan Yuxia's hard-earned spirit, a security guard of the company stopped the car that was about to leave quickly. The customer finally compromised, apologized and arranged to deal with the payment that had been in arrears for many years. This process was filmed by an employee of the company, and the colleagues of Ping An Medical Equipment were all moved by it: With such good employees and such a good sales team, why worry that the company can't do it!

Daily work of marketing department

Customers do not understand, no matter how good the results can only be locked in the drawer; no market, no matter how many products can only be piled in the warehouse. The marketing department knows that "sales is the last word", and their goal is: no matter how difficult it is, they must promote the company's products! They checked and analyzed the data item by item, followed up and developed the market one by one, gradually explored the market potential, quickly explored the accurate positioning of the products in the domestic market, found the right entry point to seize the sales share, widely integrated the products into the local medical units with 12 points of efforts, carefully analyzed the feedback problems, did a good job in follow-up services, and won a good reputation.

Qingzhou is located in the middle of Shandong Peninsula, with high population density and convenient product radiation. It is a "virgin land" that the company has not captured for many years ". A medical device management company in the city is a professional sales company with a history of more than 20 years and ranks among the top several in Shandong Province. It cooperates with one of the best-known manufacturers in China. In order to open up the market in the central region, after the marketing department conducted a comprehensive and in-depth analysis of the relevant situation in advance, tan yuxia led several sisters to the region for more than 10 times and was repeatedly rejected or treated coldly. however, they failed and fought repeatedly. they gradually established customer experience through continuous professional explanation and demonstration, product trial in local hospitals and other ways, and won customer recognition with perseverance: there is such a professional and responsible sales team, products and services are absolutely not bad! In this way, starting with a single product, the transaction volume with the company reached more than 100 million yuan that year. On this basis, the marketing department gradually followed up, consolidated the results, considered and dealt with problems from the perspective of both parties, and strived for mutual benefit. The next year's transaction volume exceeded 15 million yuan and gradually radiated to surrounding provinces and cities.

Hold your post during the outbreak.

Kung fu pays off, and the harvest is hidden in the cultivation. With the joint efforts of the sisters, the business level and work effectiveness of the marketing department have become increasingly prominent. Major customers with an annual transaction volume of more than 10 million are welcomed one by one, new products are launched one by one, and the sales network is fully covered in Jiangsu, Guangdong, Shaanxi and other places. Sales are increasing at a rate of more than 20%, and the amount of sales and refunds outside the province reached more than 8000 million yuan in 2018 and exceeded 0.1 billion million yuan in 2019. The reputation of product brands and services continues to sound, and the driving force for the sustainable development of enterprises continues to increase, effectively promoting the transformation and upgrading of enterprises, and demonstrating the development of county economy.

Every ordinary post is the stage of life! The members of the marketing department will always remember General Secretary Xi's ardent expectation of Do not forget your initiative mind and forge ahead, advance in exploration, and run out of the acceleration of enterprise development in progress! They will always adhere to the professional tenet of "safe use of equipment to penetrate the hearts of medical staff and patients", continue to explore new models of market promotion, strive to achieve a new leap in enterprise development, and actively promote the new development of the medical device industry in our county. In the "open and strong county, the industry establishes the county", the original heart is like a rock, blooming!