In Hunan Pingan Medical Equipment Technology Co., Ltd., there is a team of 7 women with one mind. In the huge competition wave of market development, they will take the role of women with the demeanor and the courage to develop. Endeavour to write a female style, this is the collective of the marketing department of Hunan Pingan Medical Equipment Technology Co., Ltd.

Hunan Pingan Medical Device Technology Co., Ltd. Marketing Department Collective

In 2016, in the face of the severe situation of extremely sluggish market demand and fierce sales competition, Ping An Medical Appliances tried to establish a marketing department, which embarked on a path to success and realized the sustainable development of the company. The members of the marketing department know that medical device sales is a highly professional profession, and must have sufficient knowledge reserves and strong learning ability. They must not only fully understand the products and promote the products, but also accurately study the market and develop the market. Therefore, in addition to the company’s sales training, they also applied for accounting training and online teaching at their own expense. The head of the department Tan Yuxia also applied for the adult medicine college class. Most of them obtained the corresponding college diploma. In order to better improve their professionalism, they The goal is to get at least a bachelor’s degree or even a master’s diploma! Marketing members know that if a person loves life, they start from loving work! Because they love life, they cherish this job, and firmly believe that as long as they are willing to work hard, there is nothing impossible Because of their professional characteristics, they are scattered all over the country, forgetting their gender identity, abandoning the company of their families, and gradually getting used to the exhaustion of the journey, choosing to bear the burden of humiliation.

Tan Yuxia, the head of the marketing department, is guiding the work

The first difficult thing Tan Yuxia encountered was to take over the Hubei market. After finding out the entire sales collection situation, she found that a certain pharmaceutical company in Shiyan City owed a huge amount and had no business contacts. She went to the company alone and found that the original manager had left his post. Purchasing, finance, and related leaders shirk each other for various reasons, and were neither willing to reconcile nor pay. After some setbacks, she still couldn't see any hope of repayment. If the money is not recovered this time, I don't know that there will be hope until the year of the monkey. Tan Yuxia told herself that she must not give up. Seeing that the company's chief financial officer could not persuade, she was ready to drive to escape. In the heavy rain, Tan Yuxia firmly grasped the door handle of the other party's car to prevent her from leaving, and was dragged by the other party for tens of meters, and muddy water soaked her body. Perhaps touched by Tan Yuxia's hard-working spirit, at a critical moment, a security guard of the company stopped the car that was about to drive away quickly. The customer finally compromised, apologized and arranged to deal with the payment that had been in arrears for many years. This process was filmed by an employee of the company, and the colleagues of Ping An Medical Devices were all moved. With such good employees and such a good sales team, why worry that the company can't do it!

Daily work of marketing department

Customers don’t understand, no matter how good the results are, they can only be locked in drawers; without a market, no matter how many products can only be stacked in the warehouse. The marketing department knows that "sales is the last word". Their goal is: no matter how difficult it is, they must promote the company's products! They check and analyze data item by item, follow up the market one by one, gradually explore market potential, and quickly explore products Accurate positioning in the domestic market, find the right entry point to seize sales share, use 12 points of efforts to integrate products into local medical units, carefully analyze feedback problems, do follow-up services, and win good reputation.

Qingzhou is located in the middle of the Shandong Peninsula, with a large population density and convenient product radiation. It is a "virgin land" that the company has not captured for many years. A medical device operating company in this city is a professional sales company with a history of more than 20 years and ranking among the top in Shandong Province. It cooperates with one of the best domestic manufacturers. In order to open up sales in the central region, after the marketing department conducted a comprehensive and in-depth analysis of the relevant situation in advance, Tan Yuxia led several sisters to the place more than ten times. They were turned away or treated indifferently, but they repeatedly failed. Through continuous professional explanations and demonstrations, product trials in local hospitals, etc., the customer experience is gradually established, and customer recognition is won with perseverance: With such a professional and responsible sales team, products and services are absolutely indispensable! Starting with the product, the transaction volume with the company was more than 1 million yuan that year. On this basis, the marketing department gradually followed up, consolidated the results, considered and handled problems from the perspective of both sides, and strived for mutual benefit. The next year's transaction volume exceeded 15 million yuan and gradually spread to surrounding provinces and cities.

Stick to your post during the epidemic

Kungfu pays off, the harvest is hidden in the hard work. With the joint efforts of the sisters, the business level and work effectiveness of the marketing department have become increasingly prominent. Major customers with an annual transaction volume of over 10 million are welcomed one by one, new products are launched one after another, and the sales network covers all areas in Jiangsu, Guangdong, Shaanxi and other places. Sales are increasing at a rate of over 20%, and the sales and collections in markets outside the province reached more than 80 million yuan in 2018, and exceeded 100 million yuan in 2019. The reputation of product brands and services continues to increase, and the motivation for sustainable development of enterprises has been continuously strengthened, effectively promoting the transformation and upgrading of enterprises, and driving the development of county economy through demonstration.

Every ordinary post is a stage for a brilliant life! The members of the marketing department will always remember General Secretary Xi’s ardent expectation of not forgetting the original aspiration and forging ahead, moving forward in groping, and running out of the acceleration of enterprise development in the progress! We will always adhere to the professional tenet of "safe use of equipment in the heart of medical staff and patients", continue to explore new models of market promotion, strive to achieve a new leap in enterprise development, and actively promote the new development of the county’s medical device industry. "Industry-based County" at the beginning of the middle school is like a rock, blooming!